How to Increase Sales Using Social Media

Social media can be a powerful tool for business, but most people use it the wrong way.

We're not going to waste time posting a hundred times a day on 5 different platforms.

We're going to use social media like a professional with a well-defined strategy, system, and process.

So let's look at a simple approach.

Step 1: CREATE an Attraction Mechanism

You need a strong piece of content that will attract your target audience at-scale.

Think about what information you have that will be valuable for potential customers.

Creating video content is great for social media and it helps people get to know your brand.

Do not attempt to be overly professional or polished.

Be yourself and let your personality show.

Remember, people are attracted to people - not businesses.

Step 2: PROMOTE Attraction Mechanism

This goes back to the fundamental nature of branding.

The basic premise of branding is to increase the amount of people who are aware of your brand.

You should always be reaching more people.

Setting up social media advertising campaigns to promote the content you created in Step 1 allows you to reach more people and increases the amount of potential clients exposed to your brand.

Step 3: CONVERT Potential Clients

Once there is a marketing strategy and effective advertising campaign setup to execute that strategy, you will be able to see what content is getting the most engagement.

You can then analyze which demographic is responding positively to your brand and re-engage those people so that you can qualify interested prospects.

Step 4: ONBOARD New Clients

Because you have an attraction mechanism that is running on autopilot to bring new people to your brand, you don't have to worry about working with clients that are not a good fit for you because you have a constant flow of potential prospects.

This puts less pressure on sales and allows you to operate with more flow in the business and only onboard clients where you can see a mutually beneficial long-term relationship.

Step 5: REFINE & REITERATE

Things are always subject to change in business.

Trends change, new competitors enter the marketplace, and even your audience will develop different needs.

For this reason, you will have to make sure your marketing strategy evolves over time and your advertising efforts are aligned with your overall brand message.

Follow these 5 simple steps and you will transform your business.

Request a private consultation here to see how we can implement this strategy for you and your business.